Work Experience

Marketing Coordinator and Events Director

Russo Development | May 2024–Present

  • Spearhead comprehensive digital marketing efforts for 14 properties, transitioning from basic apartment photography to detailed, strategic campaigns featuring custom graphics, videos, and informational content tailored to engage target audiences.

  • Plan, coordinate, and execute all resident events for 14 properties, enhancing community engagement and strengthening resident relationships through creative and well-organized experiences.

  • Successfully transitioned email marketing operations in-house, independently managing all aspects including strategy, content creation, graphic design, copywriting, editing, and execution. This initiative reduced external costs while improving efficiency and brand alignment.

  • Develop and execute cohesive digital marketing strategies across multiple platforms, ensuring consistency in brand messaging and leveraging analytics to refine approaches for greater impact.

  • Lead social media transformation by implementing detailed, data-driven content plans with a focus on high-quality visuals, engaging captions, and multimedia elements, resulting in increased follower engagement and reach.

  • Create all digital assets, including graphics, videos, and written content, to support marketing objectives and maintain a strong, professional online presence.

  • Analyze campaign performance using tools like Google Analytics and platform-specific insights, applying findings to optimize content strategies and drive measurable growth.

Freelance Digital Marketing Manager

Olive & Chain Fine Jewelry October 2023-Present

  • Directed and executed end-to-end campaign shoots, from conceptualizing creative vision to creating shot lists and producing content for digital platforms.

  • Designed and curated quarterly photoshoots, aligning with brand goals and seasonal launches to enhance product storytelling.

  • Fully produced campaign shoots on-site, managing all aspects of execution, including directing photographers, stylists, and models to ensure seamless delivery of creative concepts

  • Managed social media platforms, increasing followers from the 1,000s to 4,500+ within a year and optimizing engagement through tailored content and product drop campaigns.

  • Developed and implemented digital marketing strategies, including social media advertising and email marketing, driving brand visibility and audience growth.

  • Cultivated an online community through interactive content and responsive communication, fostering customer loyalty and brand advocacy.

Bridgehampton Wine Cellar December 2023- Present

  • Manage their multiple Social Media Platforms

  • Strategizing and planning all digital media efforts

  • Design and launch their website

  • Design and run their email marketing efforts

In House Digital Marketing Manager

Altaneve Prosecco, New York, NY

September 2021 - September 2023

  • Spearheaded a digital marketing strategy that increased social media followers by 2400% and web traffic by 50%, showcasing expertise in audience growth and engagement.

  • Launched and managed integrated marketing campaigns across digital and traditional channels, resulting in a 70% YoY increase in audience engagement and a 40% boost in online sales.

  • Enhanced online brand presence by implementing a cohesive SEO and SEM strategy, improving search engine rankings and increasing organic search traffic by 35%.

  • Directed a content marketing strategy that incorporated blog posts, email newsletters, and multimedia content, significantly increasing customer engagement and supporting sales targets.

  • Utilized advanced analytics tools to track marketing metrics, achieving a 25% improvement in marketing ROI by making data-driven strategic decisions.

  • Established influencer marketing partnerships, expanding brand reach and increasing audience engagement by 15% in targeted demographics.

  • Developed a comprehensive brand management strategy, ensuring brand consistency across all marketing materials and digital platforms, enhancing brand recognition and customer loyalty.

  • Initiated a competitor analysis and market trend research to inform marketing strategies, positioning the brand effectively in a competitive landscape.

Licensed Real Estate Salesperson

Signature Premier Properties, Garden City, NY

October 2020 - October 2022

  • Executed digital marketing campaigns for real estate listings, leading to a 30% increase in online visibility and inquiries, demonstrating the ability to adapt digital strategies to different industries.

  • Analyzed social media metrics to tailor content to the most engaged demographics, increasing lead generation from digital channels by 20%.

  • Crafted and managed email marketing campaigns, driving a quicker sales cycle and expanding the client base by 25%, showcasing expertise in email marketing and automation.

Skills

  • Comprehensive Digital Marketing Strategies

  • Content Marketing & Creative Storytelling

  • Data Analytics & KPI Tracking

  • Influencer Marketing & Strategic Partnerships

  • Market Research & Competitive Analysis

  • Brand Management & Identity Development

  • Adobe Creative Suite & Digital Design

  • Paid Advertising Campaigns

  • SEO & SEM Optimization

  • Email Marketing & Lead Generation

  • Social Media Management & Audience Building

Achievements

  • Employee of the Year, Altaneve - Recognized for significant contributions to digital engagement and sales growth.

  • Rising Star Award, Signature Premier Properties - Awarded for innovative marketing strategies and exceptional sales results.

  • Fast Track Promotion, Altaneve - Elevated from Content Creator to Marketing Manager within 12 months due to outstanding performance.

  • Resident Events take over for Russo Development - Successfully took over the planning and execution of Resident Events for Russo Development within the first six months of joining, demonstrating rapid adaptability and a strong ability to manage community engagement initiatives