MARKETING & CREATIVE LEADER

Brand strategy, social media, creative direction, and community building.

I’ve spent 7+ years building brands, creating content, and bringing people together around them. I handle both the strategy and the creative, from planning a campaign to directing the shoot, writing the copy, and tracking the results.

Today I run marketing for a portfolio of 19 luxury residential communities, where I grew social reach 300%, generated 2.6M+ impressions, and created the Vermella Social Club, a branded events program that hosted 540+ events in its first year. I also lead marketing and creative for Olive & Chain Fine Jewelry, growing its Instagram from 2,300 to nearly 20,000 followers.

Expertise

  • Social media management

    Full platform strategy, content calendars, caption writing, scheduling, and community management. I have managed 20 accounts simultaneously, grown audiences by hundreds of percent, and built content systems that run consistently at scale.

  • EVENTS & EXPERIENTIAL MARKETING

    Branded programs, local partnerships, and experiences that turn customers into a community. I created the Vermella Social Club, which hosted 540+ events with 50+ event types in its first year.

  • Brand Strategy & Identity

    Visual identity alignment, messaging frameworks, content standards, and brand voice development. The foundation that makes everything consistent, recognizable, and worth remembering.

  • Email Marketing

    Strategy, copywriting, design, and deployment. New arrivals, seasonal campaigns, gift guides, and automated flows. I have consistently improved open rates and click-through rates across every brand I have worked with.

  • Creative direction & Content

    Concept development, mood boards, styling, and on-set direction, plus the photography, video, and reels to bring it to life. Content that feels personal, warm, and made to be shared.

  • Analytics and Reporting

    Tracking, analyzing, and translating performance data into clear strategy. Monthly KPI dashboards, content performance reviews, and data-driven recommendations across social, email, and paid channels. Every decision backed by what the numbers are actually saying.

In Focus

  • Olive & Chain

  • Vermella

  • Altaneve

  • Olive & Chain

  • Vermella

  • Olive & Chain

  • Altaneve

  • Vermella

  • Olive & Chain

  • Print House Hackensack

  • Vermella

  • Vermella Social CLub

  • vermella social club

Let's Talk

Whether you are looking for a creative partner for your brand or a dedicated team member who brings strategy, content, and creative direction under one roof — I would love to connect.

Reach out and let's see what we can build together.

Get in touch